For the Cruise campaign “Shimmer in the Dark”, Jimmy Choo collaborated directly with our studio to create a cinematic fashion film starring Cara Delevingne. Set during a glamorous night out in New York City, the film follows a whirlwind of preparation, disco lights, sparkling textures and iconic shoes.

The production was designed and executed on a truly international level. Directed by Lorin Askill and shot by renowned cinematographer Natasha Braier, the film was produced in Los Angeles with a large studio production and a high-end commercial crew. The final color grading was completed at Company 3 in New York, known for its world-class colorists and premium finishing work.

Working directly with the client, I was responsible for consulting, post-production leadership and the coordination of multiple creative and technical disciplines. My role combined client advisory, post production supervision and motion design production — ensuring that the film’s visual language, pacing and finishing met the standards of a global luxury campaign.

A key creative element was the shimmering title and graphic motion design, reflecting the campaign’s glamorous aesthetic and reinforcing the brand’s luxury positioning. The project required extensive collaboration across international teams, talent management and multiple post-production partners.

Upon release, the film generated significant media attention and strong online reach, accumulating more than 9 million views on YouTube and becoming one of the most visible fashion campaigns of the season.

For me personally, the project remains one of the most exciting large-scale commercial productions I have worked on — combining luxury brand storytelling, celebrity talent and high-end international post-production.